Xfinity · Fútbol & entertainment
Life goes on.
The match does too.
The human truth
For passionate soccer fans, everyday responsibilities have terrible timing. The garage door breaks. The roof leaks. The dishes pile up. And somehow, it always happens when the match is on.
Soccer Hacks turned that familiar tension into a series of playful solutions—ingenious, improvised, and just absurd enough to show that a real fan will always find a way to keep watching.
Problems can wait.
The match cannot.
The campaign idea
Each film begins with a common household task or interruption and finds an unexpected way around it. The humor comes from taking the fan’s priorities completely seriously—even when the solution is anything but practical.
Together, the six stories create a simple, repeatable campaign platform rooted in recognizable behavior and the passion surrounding soccer.
The work · 01—06
Select any film to play it directly on the page.
Creative Direction / Concept Development / Copywriting / Multicultural Strategy
Entertainment / Humor / Soccer Culture
Online Video / Social
U.S. Hispanic Market
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