01
2016 · TV
FP
Xfinity · Entertainment platform · 2016—2017
FreePass
Latino
Two weeks of free entertainment.
Two campaigns built around spoilers.
TVPrintSocialHispanic market
The platform
Catch up.
Before someone tells you.
Every year, Xfinity FreePass Latino gave viewers two weeks of free access to thousands of movies, series, and shows they might not have seen yet.
The creative opportunity was universal: when you are behind on a story you love, the last thing you want is for someone to spoil it. Across two campaigns, that tension became entertainment of its own.
Campaign 01 · 2016
Stay
Unspoiled.
What would you do to avoid hearing what happened to your favorite character?
The integrated campaign dramatized the absurd lengths people might go to protect themselves from spoilers—then extended the idea into print, digital placements, and social posts tied to the shows audiences were trying to catch up on.
02
2016 · TV
One Man Band
2016 · Print
Spoiler protection.
No batteries required.
Simple visual devices turned everyday objects into low-tech protection from unwanted plot details.
2016 · Social media
The spoilers
we couldn’t show.
Launch posts, show-specific executions, and playful survival tips brought #StayUnspoiled into the feed before and during the FreePass event.
Recognition
The idea
traveled.
Shortlist
Film · One Man Band
Gold
Film · One Man Band
Gold
Film · Elevator
Campaign 02 · 2017
The next
chapter.
FreePass returned the following year with four new television stories.
The second campaign kept the focus on spoiler avoidance, escalating the situations through direct, visual comedy designed to land quickly and make the limited-time entertainment event memorable.
01
2017 · TV
Superglue
02
2017 · TV
Virus
03
2017 · TV
Surgery
04
2017 · TV
Fridge
Creative Direction / Concept Development / Copywriting / Multicultural Strategy
2016 / 2017
TV / Print / Social / Digital
U.S. Hispanic Market
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