Xfinity · Product & response
Entertainment and connectivity
made easy to understand—and act on.
The assignment
Direct-response work needs to do several things at once: communicate a product benefit, make an offer clear, hold attention, and give people a reason to act.
These films build the selling message into recognizable family moments, entertainment rituals, and talent-led stories—keeping the information direct while giving each commercial a human reason to be watched.
Clear enough to sell.
Human enough to remember.
The approach
Instead of separating the product demonstration from the story, each spot lets the benefit solve a problem, support a relationship, or improve a familiar moment.
The result is response-driven work that can move quickly from character and situation to product, offer, and call to action without losing warmth or clarity.
The work · 01—07
Select any commercial to play it directly on the page.
Creative Direction / Concept Development / Copywriting / Multicultural Strategy
Product Benefits / Offers / Response
Broadcast / Digital Video
U.S. Hispanic Market
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