Xfinity · Brand storytelling
Everyday stories that make
technology feel personal.
The approach
These films begin with people, not specifications: parents, children, families, dreamers, and wonderfully particular personalities navigating recognizable moments in their own way.
Product benefits become part of each story rather than an interruption to it. Humor, character, and cultural familiarity make the message easier to understand—and the brand easier to remember.
Make the product useful.
Make the story human.
The common thread
Each commercial builds around a distinctive point of view. The situations may be heightened, but the behavior stays recognizable—creating stories that can entertain while still landing a specific product message.
Together, the films show a flexible brand voice capable of moving between family comedy, ambition, curiosity, and everyday ingenuity without losing clarity.
The work · 01—07
Select any film to play it directly on the page.
Creative Direction / Concept Development / Copywriting / Multicultural Strategy
Brand Storytelling / Characters / Product Benefits
Broadcast / Digital Video
U.S. Hispanic Market
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