Xfinity
T
Capability · Selected work
Transcreation.
Same idea.
New cultural voice.
Beyond words.
True to the culture.
English → SpanishMulticultural Adaptation
The discipline
Not simply translated.
Recreated to connect.
Transcreation preserves what makes an idea work—its intent, tone, emotion, humor, and impact—while reshaping it so it feels natural and culturally relevant to a new audience.
My work has included adaptations from English to Spanish, Spanish to English, and for the African American market across television, radio, websites, digital content, and print. The work shown here is only a small sample, focused on English-to-Spanish adaptations.
The words may change.
The idea still has to land.
Selected work
Original and adaptation.
Side by side.
Six examples showing how a campaign can move from English into Spanish while keeping its creative purpose intact and making the execution feel culturally native.
Xfinity Internet
Barber
Xfinity Internet
Bolt
Xfinity Internet
Heartbeat
Xfinity Internet
Rainy Day
Tobacco Free Florida
I’m Sorry
Beyond this selection
Across languages.
Across every medium.
Language
English to Spanish and Spanish to English, with every choice grounded in how the audience actually speaks and responds.
Culture
Adaptations for U.S. Hispanic and African American audiences, shaped around cultural context rather than word-for-word equivalence.
Channels
Television, radio, websites, digital content, print, and the many executions required to carry an idea through a complete campaign.
English → Spanish
Spanish → English / African American Market
TV / Radio / Websites / Digital / Print
Intent / Tone / Cultural Relevance / Emotional Impact
Back to the collection
MI