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SN

Sprint / Nextel · U.S. Hispanic campaigns

Sprint
Nextel.

Instant communication.
Immediately understood.

TelevisionRadioHumorProduct

The opportunity

Make instant
connection click.

In 2005, Nextel expanded its Spanish-language initiative nationally to reach Hispanic entrepreneurs, small-business owners, and home-office professionals who depended on fast, reliable communication.

The work translated complex telecom features into visual demonstrations, recognizable characters, and simple human situations—making the product benefit clear without making the advertising feel technical.

Complex technology.
One-second clarity.

The platform

A national idea.
Built to connect locally.

01

Instant benefit

Put fast, direct communication at the center of every message and make its practical value immediately understandable.

02

Human humor

Use characters, performance, and unexpected demonstrations to turn product information into memorable entertainment.

03

Integrated reach

Extend the campaign across national Spanish-language television, local radio, print, promotions, public spaces, and retail.

Television · 01—09

Nine spots.
Built to connect.

A selection of humor-led films created to make Nextel and Sprint/Nextel product benefits easy to understand—and hard to forget.

01Sprint / Nextel · Television

BL

Blender

02Sprint / Nextel · Television

RB

Robot

03Sprint / Nextel · Television

CO

Compact

04Sprint / Nextel · Television

DT

Don't Try This

05Sprint / Nextel · Television

CH

Characters

06Sprint / Nextel · Television

TR

Translator

07Sprint / Nextel · Television

NA

Narrator

08Sprint / Nextel · Television

MA

Mariachi

09Sprint / Nextel · Television

AL

Alarm

Radio · 10—11

Stories built
for the ear.

Name and Expert use voice, timing, and dialogue to turn communication benefits into memorable audio storytelling.

10N

Sprint / Nextel · 0:40

Name

11E

Sprint / Nextel · 0:44

Expert

Role

Creative Direction / Concept Development / Copywriting

Campaign

Nextel. Ya. / Sprint / Nextel

Media

Television / Radio / Print / Promotions / Retail

Audience

U.S. Hispanic Entrepreneurs and Small Businesses

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Multicultural
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