Kia · Holiday retail campaign

Santa
At Home.

One retail offer.
Five more months with Santa.

ConceptCopywritingOnline VideoSocial

The offer

Drive today.
Pay five months later.

For the 2016 holiday season, Kia introduced a simple but powerful retail offer: drive home today and enjoy five months without car payments.

The campaign turned that benefit into a festive story. Instead of leaving after Christmas, Santa stayed for five more months—settling into everyday life and making the promotional promise impossible to miss.

Santa came for Christmas.
The offer stayed until May.

5MONTHS✦

The creative approach

A retail message
wrapped as a story.

Santa’s extended visit became a series of playful domestic moments—arriving, building a snowman, making breakfast, loading the dishwasher, and dealing with socks.

Each film added another chapter while returning to the same clear benefit: five months without payments.

The work · 01—05